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An American bagel company have created a cheese and bacon shampoo set because why not

It’s a limited edition set to promote their new breakfast bagel.

WE ALL LOVE a good promotion. Cheap breakfasts, free burritos, limited edition crisps, we’re all here for something exclusive and fun.

With that in mind American company Einstein Bros Bagels have done something a little bit different in a bid to promote their new sandwich. They’ve decided to enter the beauty industry.

Einstein Bros Einstein Bros

The company have launched a limited edition shampoo and conditioner set which allows you to smell like a full Irish all day long (you know, if you’re into that kind of thing). I mean why the hell not?

The Cheesy Shampoo and Wakin’ Bacon Conditioner are promoting the company’s new bagel the ‘Cheesy Wakin Bacon Breakfast Sandwich’ which looks as cholesterol inducing as it sounds.

Einstein Bros Einstein Bros

If you’re wondering why on earth this shampoo and conditioner is necessary then you’re not alone.

Kerry Coyne who manages the Marketing, Product and Innovation side of Einstein Bros explained that ‘Einstein Bros. Bagels wants to awaken consumers’ morning routines with something totally unexpected that will get them excited about breakfast and our delicious Cheesy Wakin’ Bacon sandwich.’

Nothing would wake me up more than the smell of cheese to be honest but then again I don’t want it anywhere near my hair.

The limited edition sets cost $10 but unfortunately are currently sold out because people will buy literally anything to do with bacon. See bacon lipbalm, bacon air freshener, bacon floss  and bacon lube.

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