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Here's why Blac Chyna is being accused of exploiting fans and followers in Nigeria
SHE MAY HAVE disabled the comments on her Instagram post, but that hasn’t stopped the wider public from airing their views on Blac Chyna’s decision to promote a skin lightening product.
Doug Peters / EMPICS Entertainment Doug Peters / EMPICS Entertainment / EMPICS Entertainment
Twitter is currently awash with comments deriding the 30-year-old’s decision to partner with Whiteinicious by Dencia on the creation of the Diamond Illuminating & Lightening Cream.
The product, which costs $250, will be officially launched in Nigeria this Sunday, with Chyna telling her followers that ‘everyone is invited’ in the controversial Instagram upload.
Critics believe the product, which is purported to ‘improve the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated’, is being used to exploit the issue of colourism in Nigeria, where people of the same race discriminate against each other due to the tone of the skin colour.
According to the BBC, the company, which was founded by Cameroonian pop star Denecia, is no stranger to controversy, having received backlash over other products which result in the lightening of dark skin tones.
As the public can no longer comment on the upload, they have taken to Twitter to condemn the mother-of-two.
Members of the public have called for Chyna’s followers, who number in excess of 14 million, to unfollow her in light of her partnership with Whitenicious by Dencia.
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