SHE MAY HAVE disabled the comments on her Instagram post, but that hasn’t stopped the wider public from airing their views on Blac Chyna’s decision to promote a skin lightening product.
Twitter is currently awash with comments deriding the 30-year-old’s decision to partner with Whiteinicious by Dencia on the creation of the Diamond Illuminating & Lightening Cream.
The product, which costs $250, will be officially launched in Nigeria this Sunday, with Chyna telling her followers that ‘everyone is invited’ in the controversial Instagram upload.
Critics believe the product, which is purported to ‘improve the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated’, is being used to exploit the issue of colourism in Nigeria, where people of the same race discriminate against each other due to the tone of the skin colour.
According to the BBC, the company, which was founded by Cameroonian pop star Denecia, is no stranger to controversy, having received backlash over other products which result in the lightening of dark skin tones.
As the public can no longer comment on the upload, they have taken to Twitter to condemn the mother-of-two.
Blac Chyna is taking advantage of the insecurities of colourism and self hate. She is disgusting. Skin whitening cream is horrible. This should not be advertised and she is choosing Africa for a reason. Shameful.
— J✨ (@3jessi5) November 20, 2018
Dear Lord,
— Mr. Christopher (@iamalmostlegend) November 21, 2018
Thank you for allowing me to have a mother who's a dark-skinned woman and a grandmother, who was also dark-skinned, who loved themselves enough to not use any kind of skin whitening cream like the BS Blac Chyna is promoting.
Amen.
Wow @BLACCHYNA look at you being complicit in something so damaging. Bleaching creams are dangerous and here you are in Nigeria, just one of the popular countries known for bleaching, selling whitening creams to vulnerable Black women pic.twitter.com/geqog5xTnC
— erika👼🏽🇰🇪 (@bitchinrik) November 20, 2018
Members of the public have called for Chyna’s followers, who number in excess of 14 million, to unfollow her in light of her partnership with Whitenicious by Dencia.
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