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IT’S OFFICIALLY SUMMER, meaning Boots has razors, suncream and fake tan to flog.
With that in mind, the pharmacy has launched its latest ad campaign, #ItFeelsLikeSummer. The ad features hordes of people descending on a lido with beach towels, swimming togs and inflatable floats in tow.
Most importantly, however, it features a reworking of Wizzard’s I Wish It Could Be Christmas Everyday with lyrics modified to suit the season.
When the sun begins to shine/We all know that it’s the time/To wax those legs and paint those toenails pink
Oh, I wish it could be summer everyday/So let’s all sing out for summer
The ad has only been airing for a few days now, but it has already managed to successfully many viewers and customers.
Why? Because regardless of the newly modified lyrics, I Wish It Could Be Christmas Everyday is a Christmas song that has zero business being played in June.
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Hey @BootsUK quit it with the Christmas jingles in your adverts, it doesn't matter the words are changed, just wise up!
How dare you trick our brains into thinking it’s Christmas like this? The mere suggestion makes us stress about not having anything bought for secret Santa.
Friday 22 November, 2024
Friday 22 November, 2024
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Boots are using a Christmas song in their new summer ad, and everyone's giving out yards about it
IT’S OFFICIALLY SUMMER, meaning Boots has razors, suncream and fake tan to flog.
With that in mind, the pharmacy has launched its latest ad campaign, #ItFeelsLikeSummer. The ad features hordes of people descending on a lido with beach towels, swimming togs and inflatable floats in tow.
Most importantly, however, it features a reworking of Wizzard’s I Wish It Could Be Christmas Everyday with lyrics modified to suit the season.
The ad has only been airing for a few days now, but it has already managed to successfully many viewers and customers.
Why? Because regardless of the newly modified lyrics, I Wish It Could Be Christmas Everyday is a Christmas song that has zero business being played in June.
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How dare you trick our brains into thinking it’s Christmas like this? The mere suggestion makes us stress about not having anything bought for secret Santa.
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Plus it’s sacrilegious to tamper with a Christmas classic like that!
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Just bring back Here Come The Girls, eh?
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Boots chats how dare you