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British Airways has apologised for this unfortunate Indian Ocean flight ad
BRITISH AIRWAYS HAS said it will withdraw a travel advertising campaign, after viewers drew parallels to the Malaysia Airlines flight MH370 disaster.
The advertisements urged passengers to “escape the commute and discover the Indian Ocean”, with a photo showing the view from under the surface of the sea.
Alan Milford / @Alz Alan Milford / @Alz / @Alz
According to Redditor Alan Milford/zlz, who posted photos of the adverts, they were running on the escalators at London’s Euston Station.
There were even fish swimming past the camera:
Alan Milford Alan Milford
After the photos appeared on Reddit, there was an immediate negative reaction online. Dozens of Twitter users posted the image, pointing out its unfortunate connotations.
In a statement to DailyEdge.ie, British Airways apologised and said the campaign is being withdrawn.
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