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This corporate Twitter account's tribute to David Bowie backfired spectacularly
TODAY MARKS THE one-year anniversary of the death of David Bowie.
The iconic singer passed away on January 10th last year following a battle with cancer.
In honour of the one-year anniversary, fans have taken to social media to pay tribute to the late singer.
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Earlier this morning, British Gas Help decided to hop on the bandwagon and sent the following tweet:
And people immediately ripped the piss out of it.
Stig Abell / Twitter Stig Abell / Twitter / Twitter
Owen Gibson / Twitter Owen Gibson / Twitter / Twitter
Lara O'Reilly Lara O'Reilly
Winterval is Coming / Twitter Winterval is Coming / Twitter / Twitter
Poor Paul – the man who penned the original tweet – was forced to issue a tweet clarifying that he was just a fan wanting to “pay tribute to a master songwriter and true icon”.
British Gas Help / Twitter British Gas Help / Twitter / Twitter
Some people accepted the apology while pointing out precisely why the original tweet didn’t sit well.
British Gas Help / Twitter British Gas Help / Twitter / Twitter
While others remained deeply offended by the original tweet.
tedreally / Twitter tedreally / Twitter / Twitter
While others took the opportunity to align themselves with #TeamPaul.
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Lottery Winners / Twitter Lottery Winners / Twitter / Twitter
At least his colleagues are taking his side, right?
British Gas Help / Twitter British Gas Help / Twitter / Twitter
Someone make Paul a cup of tea. It’s going to be a long day.
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david bowie fail of the day poor paul screens social media fail win/fail