BURBERRY HAS COMMITTED to ending the practice of burning the fashion house’s unsold goods.

The British fashion house came under fire (no pun intended) earlier this year when a  reported revealed it destroyed unsold clothes, accessories and perfume worth £28.6m – almost €30m – in 2017 to protect its brand. (Fashion firms including Burberry destroy unwanted items to prevent them being stolen or sold cheaply.)

When environmental campaigners responded angrily to the news, the retailer said that 2017 had been unusual as it had to destroy £10m worth of old perfume products after signing a new deal with US firm Coty.

As well as this, Burberry has announced that real fur will no longer be used throughout its lines. Hooray!

Burberry currently uses rabbit, fox, mink and Asiatic racoon fur in its collections, but will phase out its productions going forward.

The People for the Ethical Treatment of Animals (PETA) foundation told the BBC it welcomed Burberry’s decision.

“The few fashion houses refusing to modernise and listen to the overwhelming public opinion against fur are now sticking out like a sore thumb,” PETA said.

If they want to stay relevant in a changing industry, they have no choice but to stop using fur stolen from animals for their coats, collars, and cuffs.”

In a statement, Burberry said: “At Burberry, we are passionate about driving positive change. Our responsibility goals cover the entire footprint of our operations and extend to the communities around us.”

Marco Gobbetti, Chief Executive Officer, commented:

Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”

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