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Cards Against Humanity released a 'For Her' version - which is the exact same as the original but more expensive
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ANYONE WHO HAS played Cards Against Humanity knows exactly what they’re going to get – as the tagline aptly describes it as the “party game for horrible people”.
And their PR stunts reflect that – like their annual parody of Black Friday hysteria, which in 2015 saw them offer users the chance to buy “nothing” for $5.
Yesterday, they released a new product into the stable, and this time the target of their ire is the Pink Tax - the extra amount women are charged for certain products or services.
Introducing Cards Against Humanity For Her
CAH For Her CAH For Her
The website explains why they have introduced a specific brand for women:
So for $30 instead of the regular $25, you can get the exact same game – except it’s pink
CAH For Her CAH For Her
And the website branding backs up the parody so well
CAH For Her CAH For Her
Often, Cards Against Humanity stunts have no endgame beyond highlighting an issue for satire purposes – but this time they have teamed up with a US political organistion called EMILY’s List, which is dedicated to promoting women into elected office. Its mission statement reads:
Right at the bottom of the new Cards Against Humanity website – after the brilliant FAQ section – the small print simply says:
And so Cards Against Humanity For Her is being hailed as “the only acceptable use of the pink tax”
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It’s not just a funny creation made for laughs, it delivers on a wider issue too
@kaypaypay @kaypaypay
The press release issued by CAH is just as cutting:
People can’t get enough of this… empowering new product
@tanyasic @tanyasic
And EMILY’s List have been tweeting their own customised wishlist for the cards
Well played, Cards Against Humanity
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cards against humanity chats expensive for her it's pink pink tax