WHEN BRANDS GO to war on Twitter, you can usually expect song lyrics and GIFs being exchanged in the hope of getting one up on their competitor.

And so it was last night, when Channel 4 threw a bit of a ripping at ITV2 out of the blue:

ITV2 got back to them with a disapproving GIF of their own

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Channel 4′s response?

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Over 2000 retweets later, people had taken an interest in this mini feud.

So this guy started describing in detail why Channel 4 shouldn’t be throwing stones when they’re related to E4

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ITV2′s emoji response to him was simply:

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But then E4 pitched up to defend their honour, and they dragged in BBC Three – which was recently moved online

Burn.

BBC Three just had to stand back and applaud

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The people are here for TV stations having a bit of an online argument

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GIFs at the ready.

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