THE CO-OP SUPERMARKET in the UK is facing backlash on social media after a photo of a shelf display labelling tinned food as ‘ideal items for the food bank’ was posted to Twitter by user Dan Paris.

The photo was initially posted to the Yes Kirkcudbright Facebook page, but gained traction on Twitter, now standing at over 1,700 retweets.

People were outraged at what appeared to be an attempt to capitalise on giving to those in need

Others remained calm

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People began directing anger at the Co-operative supermarket, which is a completely different thing to the Central England Coop. (What?)

The responsible co-op released a statement explaining the food bank appeal, which they run in store while partnering with food banks.

Central England Co-operative supports food banks around its trading area as part of its Corporate Responsibility strategy. As a community retailer, we have permanent food banks situated in over 60 of our food stores, in response to requests from local food banks and our customers to support them.Our members and customers can help to support families in real need by donating an item of food to a food bank. This could be an item brought from home or at their weekly shop at any store.

That didn’t stop the Co-operative hate

#PrayForTheCoOpSocialMediaManager

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etc etc etc.

Dan Paris, orgiinal tweeter, told BuzzFeed that it made him ‘deeply sad’ to see that poverty now almost a mundane part of life. Despite the supermarket’s statement, Paris said, “There are presentational issues with how the sign is displayed. Putting it next to cheap own-brand food has clearly struck a nerve”.