Huckleberrys Huckleberrys

A DAY DOESN’T go by that isn’t officially celebrating something to kick up a bit of promotion.

Like, earlier this week we had World Milk Day but we didn’t see any 2 litre cartons being given out on the streets (for shame).

Today, for once, there is a national celebration for something people do really care about: doughnuts.

And Huckleberrys in Cork was offering free boxes of six doughnuts for the first 100 people into the shop this morning – so people were queuing from 5.50am

Huckleberry's Huckleberry's

And just before the shop had opened, the queue had got to absolutely ridiculous levels, snaking its way down the road

@NeilRedFM @NeilRedFM

Jay Woodward Jay Woodward

Jay Woodward Jay Woodward

CHAOS.

This Facebook live video was recorded by the owner and gives you an idea of the scale of what we’re talking about here

If you can’t see the video, click here. 

He’s shook.

Passersby couldn’t help but notice the commotion

This is what BOXES of doughnuts does to people

The great Irish doughnut boom looks set to continue for some time to come

@HuckleberrysIRE @HuckleberrysIRE

Fair play for those who got in the door first – it looks like a scene straight out of The Hunger Games.

Godspeed all on your doughnut quest.

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