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Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too. Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition.
*wipes away tear* Finally, a body wash that looks just like me.
You’d think that the ungrateful swines on Twitter would finally just give in and let themselves be empowered, but or some reason, the move is not going down awfully well.
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At this point, it's like Dove following you around the store saying "Other people call you fat. Not me! Other people call you fat. Not me…" https://t.co/tbYFzEoLjs
How do we know which bottle type is ‘ours’? If we approach the till with the wrong bottle type, will the cashier demand that we be real with ourselves and get the right one?
What happens if our body type isn’t in stock? What if you just want to wash your body without being empowered all the time? It’s really just creating more issues!
Can someone come over and help me measure my butt so I know which dove body wash to buy
Wednesday 25 December, 2024
Wednesday 25 December, 2024
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Dove's new range of 'body positive' body washes is backfiring spectacularly
YOU EVER LOOK at your smooth, perfectly plastic bottle of body wash and think “GREAT. YET MORE UNREALISTIC BODY STANDARDS FOR WOMEN”? So unfair.
It’s high time women truly saw themselves represented in body wash bottle shapes, and thankfully, thankfully, Dove is on our level.
The company has just launched a limited edition range of six body wash bottles, designed to reflect six different female body types.
We’ll let them explain it:
*wipes away tear* Finally, a body wash that looks just like me.
You’d think that the ungrateful swines on Twitter would finally just give in and let themselves be empowered, but or some reason, the move is not going down awfully well.
It does raise a lot of questions.
How do we know which bottle type is ‘ours’? If we approach the till with the wrong bottle type, will the cashier demand that we be real with ourselves and get the right one?
What happens if our body type isn’t in stock? What if you just want to wash your body without being empowered all the time? It’s really just creating more issues!
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Guess it’s time to get back to the ‘activism as branding’ drawing board, Dove. Hey, at least you didn’t pull a Pepsi!
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