Thursday 7 November, 2024

Edinburgh's new trams are officially using a safety message from Father Ted

Down with this sort of thing.

EDINBURGH IS GETTING a spanking new tram system to bring people around the Scottish capital. (It looks a LOT like the Luas.)

PA Wire / Press Association Images PA Wire / Press Association Images / Press Association Images

And during the testing, they’re encouraging people in the city to be extra mindful of trams. With the hashtag #CAREFULNOW.

Good morning! First day of 7-day testing. Loads of trams to spot #carefulnow #listenforthebell #dingding
— Edinburgh Trams (@EdinburghTrams) April 7, 2014

Edinburgh Trams / Twitter

Father Ted the new marketing manager for #EdinburghTrams #carefulnow pic.twitter.com/6SwsthJaig
— Robert Peacock (@Peaky76) May 10, 2014

Robert James Peacock / Twitter

Sound familiar?

And yes, the tram company has confirmed that the safety message is officially inspired by Father Ted.

@ManniMcP ;) - yes, bit of a fond Father Ted reference! Main aim is to get people to share #carefulnow messages now testing's increased
— Edinburgh Trams (@EdinburghTrams) April 7, 2014

Edinburgh Trams / Twitter

The Edinburgh News reported on the message:

Tram bosses hope the catchphrase, from an episode of Channel 4’s Father Ted, will take off on Twitter, helping them get their message out while generating a feelgood factor.

Let’s just hope the tram company are being very choosy about their drivers.

Channel 4 Channel 4

More: The Irish Examiner has the most ‘careful now’ headline of the day>

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Michael Freeman

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