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Here's the story with that banging tune from the Eir ad

Play it in Coppers, tbh.

EIRCOM MIGHT HAVE spent €16 million on its rebrand to Eir, but sure wasn’t it worth it for this BANGER of a tune?

Source: Symphonic/YouTube

The music accompanying the new ad currently booming out at you from TV and cinema screens has captured the hearts and minds of the Irish viewing (and listening) public, and has seen them furiously seeking it out.

Eir has done everyone a solid and come to the rescue with a detailed explanation of the story behind the song.

Fionnghuala is a song with originated in Scotland and was originally sung in Scots Gaelic, and has been rearranged by Irish composer John Walsh. The new version was recorded especially for the ad using singers who’ve worked with Anúna, Riverdance and Celtic Women amongst others.

Older versions of the song have been recorded by Anúna and the Bothy Band, both of which are available on YouTube and Spotify if you need a quick fix. You can also buy the sheet music from Anúna if the fancy takes you.

Source: consairtin/YouTube

Source: ANÚNA/YouTube

fionn

An Eir spokesperson has told DailyEdge.ie that the new track, also called Fionnghuala, will be available soon on iTunes. 

Meanwhile, this is a solid, solid suggestion:

 11 things Ireland thinks Eircom’s new logo looks like

Eircom has been replaced with this squiggle

About the author:

Emer McLysaght

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