EYESHADOW TRENDS COME and go, as we’re all savvy to by now. 

Traditionally, to ensure your eye makeup lasts, guys and dolls alike would have applied an eyeshadow primer, and set it with a neutral base colour washed all over the lid. (Shoutout to the OGs, Too Faced Shadow Insurance and Urban Decay’s Primer Potions.)

Recently though, MUAs and makeup junkies alike have been opting to exclude primer and setting powder, so as to create a more pigmented, vibrant eye look. It was born out of the trend of artists using MAC’s Select Cover Up concealer as a base, popularised by the likes of P Louise and Mitchell.

See that pop? Nice!

It’s very much an Instagram method, in that it’s great (and probably best) used for looks that you want to look especially good in photos. 

However, if you’ve oily eyelids, this method may not be for you – i.e., if you’re prone to creasing, you might be better off setting the shite out of your eyelids (especially when it comes to these colourful looks.)

A lot of people would argue that single purpose eyeshadow primers have, ironically, lost their purpose, as concealers become more multi-purpose (try and say that five times fast!) Brands like Revolution and Tarte paved the way for super full coverage concealers that can double up as great, tacky bases. It makes sense – why scramble for another tube when you get the two jobs done in one fell swoop?

Revolution Conceal and Define concealer Revolution Conceal and Define concealer

Listen, let’s get down to the brass tacks of it – do you prime your eyelids before applying eyeshadow?

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