This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our Cookies Policy.
IN AMONGST ALL the high profile Super Bowl ads this year, one stood out as perhaps the strangest and most surreal of them all.
Fiat’s effort starts out with an elderly Italian couple in a bedroom in, presumably, Italy. Things then take a turn for the strange, when the man goes into the bathroom to get his little blue pill – aka Viagra.
In an attempt to take the pill, the man loses it out the window with some sloppy throwing:
The little blue pill takes a trip around the town, eventually ending up in a brand new Fiat car giving it some bizarre new automobile characteristics – attracting attention from some of the townsfolk.
Saturday 21 December, 2024
Saturday 21 December, 2024
Download our app
Twitter absolutely explodes over Fiat's Super Bowl ad
IN AMONGST ALL the high profile Super Bowl ads this year, one stood out as perhaps the strangest and most surreal of them all.
Fiat’s effort starts out with an elderly Italian couple in a bedroom in, presumably, Italy. Things then take a turn for the strange, when the man goes into the bathroom to get his little blue pill – aka Viagra.
In an attempt to take the pill, the man loses it out the window with some sloppy throwing:
The little blue pill takes a trip around the town, eventually ending up in a brand new Fiat car giving it some bizarre new automobile characteristics – attracting attention from some of the townsfolk.
Watch it in full below, in all its glory
This sparked a bit of a reaction online, as you would expect
Whoops!
We couldn't find this Tweet
Whoops!
We couldn't find this Tweet
Whoops!
We couldn't find this Tweet
Whoops!
We couldn't find this Tweet
So, there you have it. A new era in car advertisements. Get ready for the next batch of Viagra-themed commercials next year.
More The 8 best celebrity cameos from last night’s Super Bowl commercials>
More 6 essential things you need to know about the Super Bowl>
To embed this post, copy the code below on your site
Advertising Fiat Super Bowl uplifting