The 'Fruit Whispering' mystery has been solved... and here's the campaign behind it

Goddammit.

Jun 26th 2014, 1:19 PM 3,914 Views 0 Comments

Source: Kate Buckley/rhinorasterbator

FOR THE LAST week or so, Dublin has been perplexed by a series of signs forbidding shoppers from whispering to fruit.

Then yesterday, a blurry video emerged of someone actually... well, they seemed to be... whispering... to fruit.

Source: Michael Fenton/YouTube

Earlier this morning, we posted a possible solution to the mystery.

And... it turns out we were right. All the photos, carefully placed by different social media accounts (each with their own history!) were part of a Club Orange viral ad campaign.

Ahem....All will be revealed....Tune in to our Facebook page today at 12.30pm to be the first to find out : ) @dailyedge
— Club Drinks (@club__drinks) June 26, 2014

Source: Club Orange/Twitter

It's all to do with their new product, Club Zero. Their new commercial involves a guy who masters the art of... whispering to fruit.

Here's the ad that explains it all:

Source: cluborange/YouTube

More: Someone has finally caught ‘Fruit Whispering’ on video in Dublin>

About the author:

About the author

Michael Freeman

@michfreeman

michael@thejournal.ie

See more articles by Michael Freeman

Contribute to this story:

Send a Correction

COMMENTS

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

The 'Fruit Whispering' mystery has been solved... and here's the campaign behind it

Goddammit.