Friday 15 November, 2024

This genius ad has an excellent payoff for viewers who don't skip after five seconds

Well played.

WE’RE ALL GUILTY of skipping ads after the requisite five seconds has passed.

After all, it can sometimes feel like an eternity.

The longest five seconds of life is waiting to press the "Skip Ad" button on YouTube.
— azwuwu (@azwaahjk) February 28, 2015

Insane. / Twitter

However, this ad for US insurance company Geico actually rewards viewers who stick around after the first five seconds.

The payoff is a little bit genius.

Trust us.

GEICO Insurance / YouTube

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Amy O'Connor

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geico

Genius

unskippable

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This genius ad has an excellent payoff for viewers who don't skip after five seconds

This young boy is trapped in his own personal hell at girl’s birthday party >

Granddad signs heartfelt card to grandson in most perfectly granddad way