Thursday 26 December, 2024

This genius ad has an excellent payoff for viewers who don't skip after five seconds

Well played.

WE’RE ALL GUILTY of skipping ads after the requisite five seconds has passed.

After all, it can sometimes feel like an eternity.

The longest five seconds of life is waiting to press the "Skip Ad" button on YouTube.
— azwuwu (@azwaahjk) February 28, 2015

Insane. / Twitter

However, this ad for US insurance company Geico actually rewards viewers who stick around after the first five seconds.

The payoff is a little bit genius.

Trust us.

GEICO Insurance / YouTube

This young boy is trapped in his own personal hell at girl’s birthday party >

Granddad signs heartfelt card to grandson in most perfectly granddad way

Author

Amy O'Connor

View comments

Send Tip or Correction

Comments

Defamation

Damaging the good reputation of someone, slander, or libel.
Racism or Hate speech

An attack on an individual or group based on religion, race, gender, or beliefs.
Trolling or Off-topic

An attempt to derail the discussion.
Inappropriate language

Profanity, obscenity, vulgarity, or slurs.
Spam

Advertising, phishing, scamming, bots, or repetitive posts.
Other

geico

Genius

unskippable

The Journal supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at https://www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1800 208 080 or email: mailto:info@presscouncil.ie

Download our app

This genius ad has an excellent payoff for viewers who don't skip after five seconds

This young boy is trapped in his own personal hell at girl’s birthday party >

Granddad signs heartfelt card to grandson in most perfectly granddad way