TWITTER USERS HAVE been tweeting ‘#ShutdownGroupon’, after someone spotted a racist slur in a drop-down menu on the website earlier this week.
It’s safe to say that nobody who goes boot shopping on Groupon expects to see this:
If the video won’t play, click here.
The n-word was used to describe several pairs of shoes on the website, from third-party sellers Kojwa and Margines, as well as other stores that Groupon work with. People were rightfully furious.
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Groupon’s vice president of Global Communications issued an apology after complaints were made about the language used on the site.
Bill Roberts told various media outlets:
We are appalled that this language was displayed on our site. This product description was provided by a third-party seller via our self-service platform. Regardless, this is completely unacceptable and violates our policies — to say nothing of our values.
When made aware of the issue, we immediately removed the deal — as well as the third-party seller — from our marketplace. Language like this has no place on Groupon, and we’re further strengthening our self-service controls to ensure it doesn’t happen again.
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