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Gwyneth Paltrow's weird lifestyle brand Goop is coming to Netflix, so here's everything you need to know
SIPA USA / PA Images SIPA USA / PA Images / PA Images
IT’S SO HARD to comprehend, never mind explain, what Gwyneth Paltrow is up to half of the time.
If she were an Irish woman, she’d be the type of person walking around sipping on a kombucha, with a yoga mat rolled up on her back, on her way back to gentrify Stoneybatter, where she’ll go home and read an article about the ways in which LSD can improve your sex life, while doing kegels.
As we all know, she’s not an Irish woman, but she’s the exact type of person that a very particular type of Irish woman looks up to, mainly because of her batshit lifestyle brand, Goop. At any given time, Goop’s website features headlines that seem like they were written by somebody attempting to parody the brand. For example:
And so on. It’s like if you gave that one person you don’t want to get stuck talking to in the smoking area their very own website. As long as it has existed, it’s been a great source of entertainment for people who are in awe of how out of touch rich, white women in their forties can be.
If you think that’s an exaggeration, please take a moment to remember this Paltrow quote from December:
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If that’s not enough, look back at the first sample headline there – how many people do you know who could afford to take ten days out of their lives to remain completely silent? (Apart from Bette Porter from The L Word). Most people just don’t have the time or money for any of this carry-on.
The absurdity of it all becomes much clearer every Christmas when Goop’s gift guide is launched, suggesting that readers buy their loved ones $244 ‘toothpaste squeezers’ or a $140,000 caravan in the middle of the desert.
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And now she’s bringing it all to Netflix.
The Oscar-winning actress revealed that she’s currently working on a new series that will be released on Netflix this autumn. The series is yet to be named, but according to Variety, it consists of several 30-minute episodes hosted by Goop’s editors – Elise Loehnen and Paltrow, herself.
The series will look at all of the topics Goop loves to tackle – not just physical and spiritual wellness but mental, physical and sexual health, and how to live an “optimal life”.
Loehnen told Variety:
So, we can all look forward to cosying up in our hovels and stuffing our faces with junk food while watching (what we presume will be) Gwyneth and her team do things like test out different healing crystals and share brunch recipes that incorporate peyote.
Whether we actually learn anything from Gwyneth’s new show or not, we already know that the entire internet’s going to be talking about it for weeks.
In order to put the show together, Goop are going to “pause production on its quarterly print magazine and resume publication after the Netflix series hits.” On top of the Netflix series, Gwyneth’s also taking Goop in another unusual direction. She signed an exclusive podcast deal with Delta Air Lines, meaning that podcast will only be distributed by the airline company. If you want to hear it, you’ll have to book a flight on one of the 600 participating Delta planes to listen to all eight episodes.
Eh, we’ll stick to the Netflix series.
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