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Heineken have pulled an ad and issued an apology after Chance The Rapper said it was 'terribly racist'

People aren’t happy with the ‘lighter is better’ slogan.

Mar 28th 2018, 7:25 PM 7,687 Views 3 Comments

937173554 Source: Mauricio Santana

EARLIER THIS WEEK, Chance The Rapper spotted a Heineken ad that didn’t sit well with him. He took to Twitter to complain about the ad, which he referred to as ‘terribly racist’.

I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018

Source: Chance The Rapper/Twitter

A Nigerian radio station shared the advertisement to their Twitter account to see what their followers thought.

Is this new Heineken advert racist?
.
.
Reply!!!👇🏾👇🏾 #CoolPolls pic.twitter.com/qG1O8IU2u2
— Cool FM Nigeria 96.9 (@CoolFMNigeria) March 27, 2018

Source: Cool FM Nigeria 96.9/Twitter

If the video won’t play, click here.

Source: SOUTH SIDE SMOKE 💨/Twitter

Chance later tweeted that he was not calling on people to boycott Heineken.

PastedImage-14522 Source: Chance The Rapper/Twitter

Afterwards, Heineken released a statement on Twitter to apologise for the ad.

In light of the recent Heineken® Light Beer advert, please find our official statement. pic.twitter.com/9srsUFW086
— Heineken SA (@Heineken_SA) March 27, 2018

Source: Heineken SA/Twitter

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Heineken have pulled an ad and issued an apology after Chance The Rapper said it was 'terribly racist'

People aren’t happy with the ‘lighter is better’ slogan.

A Nigerian radio station shared the advertisement to their Twitter account to see what their followers thought.

Chance later tweeted that he was not calling on people to boycott Heineken.