DO YOU KNOW what ‘hip cleavage’ is?

Well, you should – it’s the hot, new thing in the fashion world, according to Sports Illustrated Swimsuit.

Still not sure what they’re referring to? Ok, hang on.

Yeah, that’s “hip cleavage” now, apparently. As opposed to the fat rolls women were scorned for having for many, many years until now.

The article reads: “Hip cleavage is a real thing and you can thank the 90s for that.

As high-waisted swimwear continues to rock the market this summer, Page Six recently coined the clever term, pointing out how everyone from Kim Kardashian to Ashley Graham have opted for suits that accentuate their bare hipbones.

And while actual cleavage is still in — don’t stress — we have to say we’ve been obsessed with this look for some time now. Our resident curvalicious babe, Ashley, knows that the higher the cut, the stronger the hip cleavage.”

A couple of things – I can appreciate the clarification about tits still being ‘in’, because I was really concerned there for a while.

Second, it’s a bit insulting to imply that these body types went out of fashion but are now FIRMLY BACK IN. Say that to the multitudes of women who’ve been made feel self-conscious by magazine such as theirs by not meeting the criteria for bikini body set out by – surprise! – magazines like them.

It’s a transparent attempt by SI to capitalise on the body positivity movement to garner clicks for themselves. It’s extremely shallow.

Sports Illustrated Swimsuit has just come around to the idea of plus-size models – well, plus-models that still fit their brand. Why are they so desperate to start running them off the cover already and make them a temporary thing?

Let’s embrace all bodies all year ’round, shall we?

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