WHEN IT COMES to makeup, trends come and go. Diversity, however, is always in.
Despite the large, lucrative market that people of colour present, mainstream brands have been slow to expand the shade ranges of their products.
Since Rihanna changed the game with her Fenty Beauty line and its extensive selection of foundation shades, (40, to be exact), consumers are quick to call out brands when new launches don’t offer the same inclusivity.
Enter, Inglot Cosmetics.
They’ve just released their new All Covered foundation, which claims to cover visible imperfections and even out skin tone, leaving you with a natural and radiant look.
Retailing at €38, the foundation comes in 10 shades, including one pale and one dark shade.
People on Twitter have criticised the shade range, and the use a dark skin model in the campaign photos.
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This isn’t the first time something like this has come to public’s attention (for the wrong reason.) Earlier this year, Becca apologised for “adjusting” the skin colour of one of their models for a promotional shoot. Benefit was also criticised this year for the lack of shades offered with its latest foundation Hello Happy.
And following that, Beauty Blender was dragged for the exact same reason, when the brand launched its Bounce liquid foundation. (While BB did offer 32 shades, 25 of them catered exclusively to light skinned customers.)
Bottom line: if you’re a brand with enough financial backing, what excuse do you have for releasing a foundation range that excludes half of your clientele?
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