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HERE IN IRELAND, the universally accepted pronunciation of Sudocrem is “Sudo-cream”.

As this ad reveals, however, the correct pronunciation of Sudocrem is apparently “Sudo-cremm”.

Sudo-cremm. 

Would you be well?

The correct pronunciation has been the source of much conflict and strife over the years.

There are some people who believe it’s a cardinal sin to pronounce it as “Sudocream”.

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While others wouldn’t have it any other way.

Let’s be real about it, though — Irish people are never going to pronounce Sudocrem as “Sudocremm”. To do so would be blasphemous and a display of notions of the highest order.

Imagine what would happen if you walked into a chemist and asked for Sudocremm. 

• - “Can I have some Sudocrem?”
• - “What’s this Sudocremm you speak of? A French dessert made with macaroons? An expensive perfume?”

See? Notions.

Plus Sudocrem is technically just a tub of cream. It makes perfect sense to call it Sudocream.

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Sure, it might not technically be correct, but not everything in this crazy world makes sense, you know?

Unless you are an RTÉ continuity announcer and also pronounce “issues” as “iss-yews,” there is absolutely no reason to call Sudocrem “Sudocremm”.

How do you pronounce Sudocrem?