IT COSMETICS LAUNCHED in Arnotts this week, so we can finally stop using trips to America as an excuse to peruse Sephora.
The brand has garnered a cult following, due to the popularity of some of its base products …
… In particular, the IT Cosmetics CC Cream (€39)
If you’re a slave to your full-coverage, I know what you’re thinking. You want nothing to do with this. It’s not going to do anything for you. And all I have to say is, “hold your horses”.
This really does make your skin look better, without a feeling of heaviness or cakiness. Granted, the shade range is limited for people of colour and those with deeper skin tones. But, given the popularity of it, it’s a matter of time before this is addressed by the brand.
There is a variation which offers illumination (€39) and a new concealer which promises to be waterproof (€29). All come with SPF 50. Bonus!
Then, there’s the Bye Bye Pores™ Poreless Finish Airbrush Powder (€29).
Sinéad from The Beaut Truth is a big fan of this – it’s super finely milled to leave you with a flawless looking finish. FaceTune. who?!
Their mascara, the Superhero Elastic Stretch mascara (€25) has also been getting pretty stellar reviews.
This is perfect if you’re on the hunt for something lengthening over volumising. If it’s both you’re after, pair it with their Tightline mascara (€25) which serves a pretty nifty purpose at coating the roots with colour. Nice.
You can shop the collection online and instore at Arnotts!
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