KFC CHINA NEED to take a long hard look at themselves. The chicken chain have now released a new pink burger and it looks stomach-churningly sweet.

It’s all part of the new Rose cheese chicken leg roasted burger. Mmm, tasty.

KFC KFC

The burger consists of roasted chicken, cheese, mayonnaise, tomato and lettuce all sandwiched between two rose pink baps.

Not only that, but they’ve also unveiled a Black diamond bacon spicy chicken leg burger, which is jet black in colour.

As would be expected, the actual burger looks nothing like the photo in reality, but more of an anemic version of your regular bun.

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Do not want.

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Mashable say the burgers are inspired by Japanese anime, Puella Magi Madoka Magica which has characters that follow the black and pink colour scheme.

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