SINCE WELCOMING DAUGHTER Stormi Webster in February, Kylie Jenner has been flat out, between attending Coachella and continuing to grow her makeup empire.

Most recently, she released a collaboration collection with her older sister Kourtney, having previouly worked with Kim and Khloe on similar lines.

Kylie Cosmetics Kylie Cosmetics

In a touching (?) nod to Kourtney coeliac disease, Kylie named a shadow in their collaborative palette, ‘Gluten Free’.

Some coeliacs on Twitter were loving it.

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Others? Not so much.

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Knowing Kylie and her brand, this’ll fly off the shelf, gluten-free or otherwise. So does it really matter what the mere mortals think?

On her app (yes, they all have one), Kourtney explained her decision to implement a gluten-free diet at home:

I have noticed a great positive change in behavior with my children when we stick to a gluten-free and dairy-free diet. I don’t think everyone needs to eat this way but we had muscle testing done, which showed we all have sensitivities to corn, gluten and dairy.”

So, there you go.

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