ON MONDAY MORNING, Fox Business aired a back-to-school segment on their breakfast show Mornings With Maria that seemed beyond parody.
A company called MC Armor sent their marketing manager Carolina Ballesteros Casas onto the show to discuss the increasing popularity of ‘fashion-forward’ bulletproof schoolbags and jackets, while advertising a number of products.
The segment opened up with the extremely uncomfortably upbeat song ‘Bulletproof’ by British singer La Roux. MC Armor’s representative told Fox Business:
In the US, sadly everybody can have a gun. So here, kids need to be protected. We have some school issues, so we have to bring this to the United States.
Fox Business back-to-school segment glamorizes bulletproof backpacks and clothing for kids https://t.co/6Ks670aEAn pic.twitter.com/HikywO9a7l
— Media Matters (@mmfa) August 20, 2018
If the video won’t play, click here.
After media watchdog Media Matters shared the clip, it was brought to La Roux’s attention.
The singer, whose real name is Elly Jackson, told Billboard that she was disgusted about the fact her song was used as the lead-in track on the segment.
Using ‘Bulletproof’, a song I wrote about relationships, for a piece like this is abhorrent. I have never, and would never approve my music to be used in this way.
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