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Someone in Lidl Ireland didn't think the slogan on this bag through...
MEMO TO BRANDS: if you’re going to release a product in Ireland, at least consult a focus group.
Lidl Ireland have released a bag emblazoned with the unfortunate slogan #hashbag.
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“What’s that?”
“It’s my hashbag.”
“………..”
“NO OMG, IT ISN’T WHAT IT SOUNDS LIKE.”
Bren / Twitter Bren / Twitter / Twitter
Doesn’t sound dodgy at all.
“No, guard, it’s not a bag of hash. It’s word play. Like hashtag? Get it?”
*facepalm*
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hashbag Lidl screens