Saturday 22 February, 2025

Lidl Ireland had to explain a mortifying typo on these 'men's work trousers' in its latest newsletter

“please DO NOT go to work in just these.”

Aug 10th 2017, 1:29 PM 17,806 Views 0 Comments

THE REGULAR LIDL newsletter of deals dropped in people’s emails around Ireland this morning.

Unfortunately, it didn’t feature any members of U2 gracing its products (for shame) but one offer on sale caught everyone’s attention.

These “Men’s Work Trousers” for €5.99

In this week's Lidl weekly specials they have these men's work trousers.Can't see many going to work wearing them do 😂. pic.twitter.com/npePYkB0RL
— Anthony Dinan (@anthonydinan) August 10, 2017

Source: Anthony Dinan/Twitter

Yes, somehow these were considered to be men’s work trousers

worktrousers Source: Lidl

Great!

People were quick to ask Lidl just what they had in mind here

Was just looking at the @lidl_ireland ad here and wondering what work the men do who wear these trousers on the left ??😂😂 #funny #workwear pic.twitter.com/d9ku2IkZBe
— Aoife Mooney (@moonaoife) August 10, 2017

Source: Aoife Mooney/Twitter

Like, they’re grand and all, but to give them the generic title of “Men’s Work Trousers” was stretching it

I don't think I'll be buying my work trousers in @lidl_ireland pic.twitter.com/53Kp1VHOVq
— Gary M (@The_Mason_85) August 10, 2017

Source: Gary M/Twitter

Whoops!

We couldn't find this Tweet

Lidl must have seen the attention it was getting, because they came back with some advice, and an explanation

Dear men of Ireland,

We would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these.

Thanks,
Lidl pic.twitter.com/GaXjUpPiyp
— Lidl Ireland (@lidl_ireland) August 10, 2017

Source: Lidl Ireland/Twitter

Wise words:

Dear men of Ireland,

We would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these.

Thanks, Lidl

They must have been using the template from the last newsletter and never switched out the words.

You wouldn’t see Bono at work in them

I see Bono of @U2 is double jobbing at the @lidl_ireland catalogs #hardtimes pic.twitter.com/mYkgbNxQvm
— Sean Moylan (@smoylan142) April 16, 2017

Source: Moylan Sean/Twitter

Although we’ll all be keeping an eye on the next Lidl newsletter to see if he’s picked up some new work trousers.

DailyEdge is on Snapchat! Tap the button below to add!

Add us: dailyedge

More We need to talk about the model in the Lidl catalogue who looks exactly like Bono>

About the author:

About the author

David Elkin

@ddelkin

david@dailyedge.ie

See more articles by David Elkin

Contribute to this story:

Send a Correction

COMMENTS

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

Lidl Ireland had to explain a mortifying typo on these 'men's work trousers' in its latest newsletter