Monday 20 January, 2025

Spotify given a dressing down over Lily Allen "F*** You" recommendation

The company are red-faced after recommending some users to “give it a try. F*** You”.

Dec 4th 2013, 4:43 PM 2,866 Views 0 Comments

IT’S HARD OUT HERE for a music streaming service, didn’t you know?

Spotify have been told off by the Advertising Standards Authority in the UK for sending out an email that promoted a rather rudely-titled Lily Allen song.

The ASA stepped in after getting a complaint email from a Spotify user, who took offence to the use of swear words in the ad.

lilyallen Source: Marketing Magazine

Have you heard this song by Lily Allen? Give it a try. F*** You

Spotify said that song recommendations are chosen by an algorithm that reads users music preferences, and the Lily Allen song wasn’t specifically chosen to shock people, but the ASA ruled that the ad had breached advertising codes:

We told Spotify to ensure their future advertising contained nothing that was likely to cause serious or widespread offence.

Naughty naughty, Spotify.

Coffee shop apologises after using Paul Walker films for tip jars>

Can you name all of these pop songs released in 2013?>

About the author:

About the author

Valerie Loftus

@valerieloftus

valerie@dailyedge.ie

See more articles by Valerie Loftus

Contribute to this story:

Send a Correction

COMMENTS

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

Spotify given a dressing down over Lily Allen "F*** You" recommendation

The company are red-faced after recommending some users to “give it a try. F*** You”.

Coffee shop apologises after using Paul Walker films for tip jars>