Everyone is mortified by the hashtag on the Luas' latest fare evasion campaign

THE LUAS IS hip. The Luas is down with the Dublin kids. At least that’s what they’re hoping their new fare evasion campaign is putting across.

Fare evaders: save yourself the embarrassment and pay your #Luas fare. #Scarlet4u pic.twitter.com/UMOaGjISFm
— Luas (@Luas) March 10, 2015

Source: Luas/Twitter

That HASHTAG THOUGH.

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#Scarlet4u

Oh, and it’s not just an online campaign. This hashtag will follow you everywhere.

Hats off to @Luas on the most Dublin/Irish hashtag we've seen in a while... #SCARLET4U pic.twitter.com/x1vCdmZPvh
— DMX Dublin (@DMXDublin) March 9, 2015

Source: DMX Dublin/Twitter

In separate public transport news, this may be the best use of a hashtag I have ever seen #Scarlet4u #luas #dublin pic.twitter.com/eQUuipSYZ7
— Ciara (@CiaraMarieN) March 10, 2015

Source: Ciara Noonan/Twitter

The hashtag used by the Luas Authority is hilarious. They know their audience :p #scarlet4u pic.twitter.com/EQaJUrQNYk
— Lola Lollipop (@LolaLollipop) March 10, 2015

Source: Gaëlle Izabelle/Twitter

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Brought to court? Fined? Criminal record? Scarlet for you love.

Everyone is mortified by the hashtag on the Luas' latest fare evasion campaign

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Nicola Byrne

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