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MALAYSIA AIRLINES HAVE been making headlines recently, but for tragic reasons.
The airline launched a new social media competition as part of a marketing effort to regain customer loses after two recent tragedies killed 537 people.
However, the company’s choice of words, naming the compeition ‘My Ultimate Bucket List’ has been widely criticised under the circumstances.
Malaysia Airlines "My Ultimate Bucket List", cause if there r things to do before you die, MA is the best way to fly pic.twitter.com/nDejYoEHlo
The competition asked customers in Australia and New Zealand to submit 500 characters or less answering the question ‘What and where would you like to tick off on your bucket list, and explain why?’ Winning entries could would be given an economy return flight to Malaysia or an iPad.
In light of the recent MH17 and MH370 tragedies, the campaign didn’t go down well on social media AT ALL.
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Malaysia Airlines just launched a marketing campaign, "My Ultimate Bucket List" I'm not sure who would think that's a good idea?!!!
The airline has since pulled the competition, changing it to the ‘Ultimate To-Do List’.
In a statement, the company said it has ”withdrawn the title of a recent competition available to Australia and New Zealand as it is found to be inappropriate at this point in time”.
The competition had been earlier approved as it was themed around a common phrase that is used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.
The airline has suffered financially since the incidents in March and July, with photos of nearly empty cabins now commonplace on social media.
Picture sent to me of a Malaysia Airlines flight out of Australia today to Asia | pic.twitter.com/3nrsdKIBmg
Friday 15 November, 2024
Friday 15 November, 2024
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Malaysia Airlines face backlash over 'inappropriate' social media competition
MALAYSIA AIRLINES HAVE been making headlines recently, but for tragic reasons.
The airline launched a new social media competition as part of a marketing effort to regain customer loses after two recent tragedies killed 537 people.
However, the company’s choice of words, naming the compeition ‘My Ultimate Bucket List’ has been widely criticised under the circumstances.
The competition asked customers in Australia and New Zealand to submit 500 characters or less answering the question ‘What and where would you like to tick off on your bucket list, and explain why?’ Winning entries could would be given an economy return flight to Malaysia or an iPad.
In light of the recent MH17 and MH370 tragedies, the campaign didn’t go down well on social media AT ALL.
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The airline has since pulled the competition, changing it to the ‘Ultimate To-Do List’.
In a statement, the company said it has ”withdrawn the title of a recent competition available to Australia and New Zealand as it is found to be inappropriate at this point in time”.
The airline has suffered financially since the incidents in March and July, with photos of nearly empty cabins now commonplace on social media.
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Backlash Bucket List Competition Distasteful malaysian air malaysian airlines marketing woes