LIKE MANY PEOPLE, Greg Karber wasn’t really impressed when Abercrombie and Fitch’s CEO said that they didn’t want anyone ‘unattractive’ or over a certain size shopping in their stores.
Greg, however, is not the type to just get annoyed about something and then forget about it.
Instead, he’s attempting to change the brand’s image by ‘fitching the homeless’.
YouTube/gkarber
Some have criticised his plan, saying it uses homeless people for a selfish cause rather than actually attempting to help their plight, while others argue that everyone benefits from the scenario.
One thing’s for sure, it’s getting a lot of attention.
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