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An Irish brewer excellently hit back at stickers branding bottles as 'an insult' to craft beer
SOMEBODY IN WATERFORD is defacing Irish craft beer, and the owners aren’t happy. Brewers have hit back at stickers allegedly placed on McGargles beer claiming it was ‘an insult’ to Irish craft beer, as well as calling for a boycott.
Head brewer of Rye River Brewing Company, Alex Lawes acknowledges in a statement on Beoir.org that there are people who like and dislike the brand, but putting stickers on the pack was ‘sinister’.
Beoir Beoir
He explains that a shop manager in Waterford sent the brewery’s operations manager Alan a photo they had taken of a sticker that they claimed been placed on a pack.
He goes on to say that there had previously been backlash about beer being brewed abroad while waiting for the brewery to be ready, and speculation it was owned by a multinational.
Lawes says that the person responsible has “properly pissed off 7 talented homebrewers and me” with “faceless digs” and says he would love to introduce them to the team to show them who they are insulting.
He finishes up with a pretty clear message.
Irish craft beer organisation Beoir also issued a statement condemning the vandalism.
People have been coming to the brand’s defense on social media and the Beoir forums, even making some stickers of their own.
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