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The voiceover asks, “Why are more and more people buying Avonmore Fresh Milk?” The question on everybody’s lips, you know yourself.
They then proceed to ask loads of women on the street why they purchase Avonmore. (Men didn’t have opinions on trivial things like milk back then. That was the woman’s job, you see.)
We’re then treated to loads of women talking breathlessly about how “fresh,” “creamy,” and “beautiful” the milk is.
Wednesday 6 November, 2024
Wednesday 6 November, 2024
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The internet has unearthed this 1980s Avonmore ad starring a very young Miriam O'Callaghan
YESTERDAY, THE IFI Player uploaded a rake of vintage Irish ads to its website.
Cue people all over the country avoiding work to take a stroll down memory lane and watch loads of auld ads from back in the day.
One of the ads in question is an Avonmore ad from back in the day.
It opens with a carton of milk crashing through ice.
The voiceover asks, “Why are more and more people buying Avonmore Fresh Milk?” The question on everybody’s lips, you know yourself.
They then proceed to ask loads of women on the street why they purchase Avonmore. (Men didn’t have opinions on trivial things like milk back then. That was the woman’s job, you see.)
We’re then treated to loads of women talking breathlessly about how “fresh,” “creamy,” and “beautiful” the milk is.
“It’s a nice size for handling.”
“Crisp, clear, cool taste.”
Haven’t heard this catchy a slogan since, “Easy, breezy, beautiful: Covergirl.”
Among the women they roped in to talk about how nice Avonmore Fresh Milk is?
None other than a young Miriam O’Callaghan.
MIRIAM!
The hair! The blouse! The shoulders!
She looks like she’s straight out of a John Hughes film.
Where does the time go? You can watch the ad in full here.
More: A rake of old Irish TV ads have been restored online and it’s just pure nostalgia >
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Ads Avonmore genuinely Ireland Miriam O'Callaghan