THE BELOVED MR. Tayto character feels like an ever present part of our daily lives. Whether it be on the TV or right there on our packets of Cheese & Onion crisps – he’s always with us.

But in his latest TV commercial, it looks like Mr. Tayto might actually always be with us.

The ad starts out with this young gent on his computer in his room

Turns out, he’s not exactly doing his homework

He’s just about to send this charming and romantic message when the computer inexplicably turns off

Ah yes, it’s Mr. Tayto lurking behind him. He helpfully unplugged the monitor before any social media damage could be done

Next, this girls happens to drop something at the bus stop. The klutz!

When she bends to pick it up, her questionably patterned underwear is showing. Still, no big deal, nobody is there to see it, right?

Wrong! Mr. Tayto is right there. He informs her of the issue and partakes in a fist bump. Mr. Taytois always there for you.

And finally, the sports-playing cavalier leaves his house for some sort of activity. All is well with his world

But, wait. Mr. Tayto is hanging around outside his house and seems to be staring at something

Ah, yes. That

And he helpfully has some spare short shorts for him. Wonderfully on the money again, Mr. Tayto

The ad ends with Mr. Tayto comforting the first boy with some Cheese & Onion. But he didn’t send the offending message so why is he crying?

Watch it in full here, and bask in its glory:

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