IN CASE YOU haven’t heard, Nick Jonas (of the Jonas Brothers), got married to actor Priyanka Chopra this week.

Seventy five-foot long train? Well for some.

If you’re a long time follower of the pair, this won’t be news to you, and neither will the extensive list of sponsored content had on their feed ahead of and at the wedding.

While magazine deals and free clothes are nearly a guarantee when it comes to celeb weddings, the popularisation of Instagram has made celeb endorsements more transparent and more interesting than ever.

Let’s look at the more conventional stuff first, like the magazine deals.

The pair became Vogue’s first ever digital cover stars, kindly brought to the public by Google Pixel 3 (Annie Leibovitz took the cover photos using it, naturally.)

Annie Leibovitz / Vogue Annie Leibovitz / Vogue / Vogue

Don’t forget to click the link in the bio, guys!

The extensive wedding album went to People Magazine.

Priyanka’s own production company, Purple Pebble, did all the photography and videography on the big day.

The entire bridal party was dressed in custom Ralph Lauren, after the pair attended the Met Gala together in – you guessed it – Ralph Lauren.

Prior to the wedding, Nick gifted his groomsmen with, eh, electronic scooters.

… And Nick’s stag was sponsored by a vodka brand.

Any chance of Glen’s doing that for someone?

Meanwhile, Priyanka was busy “building her wedding registry guide” with Amazon.

Now, they did make a substantial donation on top of this to Priyanka’s charity of choice, Unicef. Take from that what you will.

Are we looking at the future of celebrity weddings when we scroll through Priyanka and Nick’s album? Shilling #sponcon for all it’s worth? It’s an interesting thing to consider, for sure. 

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