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Although some people have chosen to use the campaign as an opportunity to create and post less than appropriate images online, most consumers have embraced it in the manner it was intended.
Sunday 17 November, 2024
Sunday 17 November, 2024
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Nutella allowed people to personalise their jars and everyone took the piss
LOOK, WE KNOW that throwing a PR campaign to the good people of the internet is only ever going to end one way.
And so it was with Nutella in Australia created the #MyNutella campaign – where people go online and create their own personalised Nutella jars.
Obviously, it backfired as people just typed what they wanted:
Early on, people spotted that this was only going one way
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The Aussies know how to troll with the best
All of these are realistic enough, especially this
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Nothing was off limits
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Presidential candidates got a run out
Nutella Australia released a statement, such was the viral success of the trolling jars, saying:
They would have had many of these
And one final thought on this PR debacle
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Oh yes.
More Stop everything. You’ve been pronouncing Nutella wrong this whole time>
More This is the only way we want to eat Nutella from now on>
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Craic Eating PR move screens