ONE DIRECTION HAVE have a fragrance now. Of course they do.

It’s called Our Moment, and it is apparently ‘sparkling, juicy and feminine’:

… made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin.

It sounds like a pre-teen’s dream.

Eden Parfums

Over the weekend, the ad for the fragrance premiered and it is a thing of beauty.

It features Diana Vickers singing and the boys smelling various things.

Here are the highlights.

Niall’s facial expression while smelling some oils

Liam smelling fruit

Zayn attempting to keep a straight face while blowing petals at the camera

Louis squeezing grapefruit juice on his face and then rubbing it in

Harry’s ridiculous wink to camera

This bit where they’re attempting to look serious but failing miserably

Essentially, they can’t even take their own product seriously.

Who could blame them?

YouTube/One Direction

Here is a mini pig quacking like a duck>

Miley Cyrus rubbed her arse on Robin Thicke… it’s The Dredge VMA special>