Monday 25 November, 2024

Penneys just opened in Brussels and the queue was absolutely bonkers

‘Merci, Penneys.’

YESTERDAY, PENNEYS – or rather, Penneys’ parent company Primark – opened its first store in the Belgian capital Brussels.

This was the scene on the street.

Meanwhile in Brussels a new #Primark opens pic.twitter.com/BrcKuSO6zp
— Mozareli (@mozzarellli) December 10, 2014

Bete / Twitter

No, really.

So the first Primark in Brussels opened today and look at this, it's a madhouse! pic.twitter.com/SfcaTnigEZ
— Nina Nesbitt Belgium (@NinaNesbittBE) December 10, 2014

Nina Nesbitt Belgium / Twitter

People were “waiting in line for hours”, according to this photographer.

#primark is now open in #Brussels people waiting in line for hours.It's like the launch of an #apple product! pic.twitter.com/vGYbDtABQM
— Christian Vicente (@ChristianVPhoto) December 10, 2014

Christian Vicente / Twitter

The police had to keep order. (In fairness, we could do with them most Saturdays.)

@Primark opening new store #Brussels: people going crazy! Already queue of 250m. @RTBFtv @vrtderedactie pic.twitter.com/lg2x4bRNID
— Marco Demerling (@marco_demerling) December 10, 2014

Marco Demerling / Twitter

In conclusion: people LOVE Penneys. Penneys forever.

More: 5 things the French need to know about Penneys>

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Michael Freeman

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Penneys just opened in Brussels and the queue was absolutely bonkers

More: 5 things the French need to know about Penneys>