primark.com primark.com

ANY MAKEUP ADDICT will know that being into lipsticks, creams, powders, eyeliners, eyeshadows and brushes goes hand in hand with being into somewhere eye-pleasing and practical to store them.

Clear plastic or acrylic dividers and drawers tend to come at a bit of a premium (these Clutterboxes can cost up to €265, and are currently out of stock until the end of February, for example)… until now.

Penneys have just started selling a range of organisers at €3 or €4 a pop, and Ireland’s beauty fans are losing the run of themselves.

A post about the new products by popular blogger and businesswoman Suzanne Jackson (So Sue Me) about the new Penneys swag has blown up on Facebook, with friends begging other friends to pick some up for them if they’re heading to one of the stores:

One make up artist claims the organisers sold out at the Mary Street Penneys store in Dublin in 20 minutes yesterday.

People are planning to make pilgrimages to pick some up:

Several makeup fans did manage to pick some up and are already proudly displaying their wares on Instagram:

7 storage solutions that’ll put some smacht on your makeup collection

‘Anything I recommend sells out straight away’: Meet SoSueMe, Ireland’s biggest beauty blogger

15 Instagram accounts every makeup lover should follow