THE OFFICIAL PRIMARK Instagram account got so much backlash when they posted a photo of a plus-size blogger on their account, that they had to step in to defend her. 

Yesterday, Primark posted the above Instagram of Youtuber and stylist Emma Hill rocking a Prince t-shirt.

While a lot of commenters had a positive response to the photo, the comments section soon turned into a debate on which types of bodies have a right to be presented to us in any context.

Some people were happy to scroll past Emma posing in her new Penneys gear. 

I love this! More bodies of all shapes and sizes please! 

Finally, somebody who loves herself for who she is, some people could learn a lot from her, you go girl. 

But others soon accused Primark of ‘glorifying’ obesity by teaming up with Emma.

The comments ranged from outright disgust, to some resembling an unsolicited concern for Emma’s (and the wider public’s) health and wellbeing. 

So it’s not ok to have a drug addiction or alcohol addiction but having a food additiction is?

Not a good look for this lady.

The reason the NHS is bankrupt right there.

A girl obese as a model. Promotion of a disorder eating good job Primark. 

But Primark weren’t having the negativity, and stepped in to defend Emma. 

Instagram Instagram

They wrote:

Hey guys! We love to see your comments but please keep things respectful. We’re all about building each other up, and spreading positivity. We are firm believers that people should wear whatever they want to wear! Whatever makes them feel great! We love Emma Hill’s outfit.

DailyEdge is on Instagram!