THERE WAS NO doubt what the Irish TV event of the week was going to be: the return of Gogglebox Ireland to TV3 last night.

Homelessness charity Focus Ireland knew this, because they cleverly premiered a short film about youth homelessness, giving it a full ad slot three-quarters of the way through the popular fly-on-the-wall show.

It was a powerful, heartbreaking watch

It tells the story of one woman – Lucy – from two completely different perspectives. One shows her leaving State care with assistance from Focus Ireland and the other having no such support system

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The footage cuts between these two Lucys – highlighting the crucial role charities play in the fight against youth homelessness

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While U2′s  Sometimes You Can’t Make It On Your Own plays in the background to dramatic effect

Focus Ireland Focus Ireland

It was completely unexpected – replacing standard ads with a harrowing short film on a massive social issue

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Over three minutes dedicated to the topic on primetime TV

It prompted people to donate to the cause, and won praise across the board

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It provoked as much social media reaction as the show people had tuned in to watch

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And the ad finished with a sobering stat

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You can read more about Focus Ireland here, and donate to the campaign here.

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