This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our
Cookies Policy.
Download our app
9 ridiculous things that always happen in feminine hygiene ads
OVER THE PAST few years, as chat about periods has become less and less taboo, feminine hygiene brands have taken a different tack with advertising.
Even though brands are making a big show about being #woke now, TV ads for pads and tampons still contain all the classics of the genre. For example…
1. The women are always wearing something white
YouTube YouTube
YouTube YouTube
Something white and/or tiny. Or BOTH. Because they’re so carefree, y’know?
2. They’re always kind of amazed that they can do ordinary things while menstruating
YouTube YouTube
An actual voice over from a recent ad for sanitary towels:
3. Or else they’re doing completely extraordinary things not a bother on them
I love doing aerial gymnastics on my period! I simply will not do it at any other time.
4. There’s the questionable science
Target Target
“Infinicel.” “Optima absorb-core.” “Blue secure-guard protective contours.”
*nods* Sure. Suuuuure.
5. The fecking BLUE LIQUID
Youtube Youtube
Despite being roundly mocked for years now, the blue liquid is still happening. Whose delicate sensibilities are we still protecting here?
6. The dunking of the pads in buckets of blue water
YouTube YouTube
Don’t get me wrong, this looks like fun, but it doesn’t tell me much about how this will work for me. For I am just a woman, and not a bucket of water. Sadly.
7. Not to mention the squeezing of the pad to prove that the blue liquid is safe inside
YouTube YouTube
Don’t think about this too much, because it starts getting very disgusting.
8. The creepy talk about the ‘perfect fit’
Pads are “soft” and “mould to your body”, while tampons are “natural” and “smooth”. Shudder.
9. And finally, the general cheery attitude of it all
It reached its peak with this slogan:
Youtube Youtube
Which women did NOT like.
Whoops!
We couldn't find this Tweet
Have a happy, active, white-clad, blue, ultra-absorbent gel-core securi-wings period, gals.
DailyEdge is on Snapchat! Tap the button below to add!
16 things we really out to have been taught in school>
7 strangely relaxing Instagram accounts that will soothe your tired brain>
To embed this post, copy the code below on your site
Ads feminine hygiene have a happy period pads periods tampons