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A UK fashion brand for young women has been forced to remove a 'send me nudes' sign from its shop
MISSGUIDED BEGAN LIFE as an online fashion brand for women, aimed predominantly at the 16-35 year-old market.
They’ve since launched stores in the UK and beyond – and it was in one of these shops that a controversy brewed over the weekend.
On Saturday, Rachel Gardner spotted this neon ‘send me nudes’ wall sign in a Missguided in Kent
The tweet went viral from there, with other parents agreeing that it was inappropriate in a shop catering to young girls
On Sunday, a petition was launched that saw over 8000 signatures garnered in less than 24 hours – as The Independent reports.
It read:
Rachel explained why she thought it was inappropriate – and it was nothing to do with “telling girls what to do with their bodies”
Rachel outlined her position further to Buzzfeed:
The story gathered pace on Monday, as more and more international outlets covered it. First, the sign was covered up from view
And the shopping centre later confirmed on Twitter that the sign had been removed permanently. The petition had won out in the end
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missguided neon sign nudes send me nudes