Sephora's social media campaign gets off to unfortunate start thanks to typo

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MAKEUP STORE SEPHORA has just opened its first Australian store.

To drum up buzz and get people excited, Sephora Australia started a #CountdownToBeauty hashtag.

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And it was all going pretty well until they neglected to include a certain vowel in their own hashtag, resulting in a pretty rude typo.

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Uh-oh.

The Facebook post was swiftly deleted, but let’s just hope they use spell check next time.

Enda Kenny called ‘Edna’ by British lifestyle magazine >

‘Sugary drunks’ typo on The Galway Advertiser’s Facebook yields hilarious replies >

Author

Amy O'Connor

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Sephora's social media campaign gets off to unfortunate start thanks to typo

Whoops!

We couldn't find this Tweet

Enda Kenny called ‘Edna’ by British lifestyle magazine >

‘Sugary drunks’ typo on The Galway Advertiser’s Facebook yields hilarious replies >