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A MCDONALD’S AD that was criticised by many as being “sexist” has been removed from the fast food chain’s YouTube channel.
The two-minute video featured Irish men being mocked at the drive thru for driving “girly” cars and being encouraged to “man up” by ordering a Quarter Pound Deluxe.
The ad has since been removed from YouTube, which a spokesperson for McDonald’s told DailyEdge.ie is simply down to the fact that the campaign had concluded.
McDonald’s frequently creates viral content for sharing online. We usually seed out this type of activity on various channels for short limited bursts to peak interest. This activity has now concluded, but is available on our Facebook page.
The whole thing is part of the Serious Man Food campaign, which aims to remind men of what manliness is and also break the record for the amount of times manliness can be mentioned in an ad.
As we all know, the Quarter Pounder Deluxe is the manliest burger out there. Today we’re going to have some customers coming in and, man to man, we’re going to remind them of what manliness really is.
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They aimed to look for guys who were driving their “mam’s cars, their girlfriends’ cars, kids’ cars, bicycles” and help them man up.
The clip was viewed by many as being “sexist” and guilty of perpetuating unfair gender stereotypes with many taking to social media to say as much.
As someone who owns a "mans" car (Golf) I really dislike McDonald's new Irish ad, it is incredibly sexist and not very funny
Friday 15 November, 2024
Friday 15 November, 2024
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That 'sexist' McDonald's ad has been removed from YouTube
A MCDONALD’S AD that was criticised by many as being “sexist” has been removed from the fast food chain’s YouTube channel.
The two-minute video featured Irish men being mocked at the drive thru for driving “girly” cars and being encouraged to “man up” by ordering a Quarter Pound Deluxe.
The ad has since been removed from YouTube, which a spokesperson for McDonald’s told DailyEdge.ie is simply down to the fact that the campaign had concluded.
The whole thing is part of the Serious Man Food campaign, which aims to remind men of what manliness is and also break the record for the amount of times manliness can be mentioned in an ad.
They aimed to look for guys who were driving their “mam’s cars, their girlfriends’ cars, kids’ cars, bicycles” and help them man up.
The clip was viewed by many as being “sexist” and guilty of perpetuating unfair gender stereotypes with many taking to social media to say as much.
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Previously: McDonald’s new ad accuses Irish lads of driving ‘girly’ cars >
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