THE ICE BUCKET Challenge has taken Ireland (and much of the Western world) by storm over the last week. If you haven’t been nominated yet… you’re a lucky person.
In fact, so many people have been buying bags of ice to lob over themselves that supermarkets have been running out.
Tesco Ireland confirmed to DailyEdge.ie that ice sales had shot up by 45 per cent compared to the same weekend last year.
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(The store also said it had donated €500 to the Irish Motor Neurone Disease Association.)
Similarly, Lidl told DailyEdge.ie that sales of bags of ice had rocketed by 40 per cent across Ireland, compared to a previous four-week average.
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However, Lidl were at pains to stress that all their stores had now restocked and were
fully stocked at present for customers’ Ice Bucket Challenges.
By the looks of Twitter it wasn’t just Tesco and Lidl, either:
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Some entire towns were left ice-less.
How long can we go on like this?
(The Irish Motor Neurone Disease Association said yesterday it had raised €350,000 from the Ice Bucket Challenge.)
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