THIS NEW AD for sanitary pads is upsetting a lot of people.
Aussie company Uincharm unleashed a new ad called Ugh Moments, in which they attempt to promote sanitary products Sofy Fresh.
The ad sees a woman who is on her period, with an alter-ego representing the ugh feeling women get when it’s their time of the month. Ugh is several sizes bigger than the woman, and she’s basically a massive pain in the ass.
The ad caused a bit of a stir, with many claiming it is fat-shaming, by implying that being bigger is equal to feeling UGH
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