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People are complaining that this ad for sanitary towels is offensive and fat-shaming women

Here’s how not to advertise to ladies.

THIS NEW AD for sanitary pads is upsetting a lot of people.

Aussie company Uincharm unleashed a new ad called Ugh Moments, in which they attempt to promote sanitary products Sofy Fresh.

The ad sees a woman who is on her period, with an alter-ego representing the ugh feeling women get when it’s their time of the month. Ugh is several sizes bigger than the woman, and she’s basically a massive pain in the ass.

Unicharm Australasia / YouTube

The ad caused a bit of a stir, with many claiming it is fat-shaming, by implying that being bigger is equal to feeling UGH

 

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It also doesn’t do any favours to the notion that women are absolute nightmares on their periods

What do you think? Harmless, or insulting


Poll Results:

Harmless (456)
Insulting (408)
Don't care (320)

Can girls’ periods really sync over a Whatsapp group?>

This hilarious campaign imagines what the world would look like if men had periods>

Author
Nicola Byrne
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