FRIENDS, THERE’S A particular type of person on the internet who needs to be stopped immediately.

You’ve probably spotted them yourself, commenting “Who?” on news articles and shouting, “How is this news?” into the void.

The Guardian The Guardian

We are, of course, talking about people who claim not to know who the Kardashians are and brag about it on social media.

If you are active on the internet to the point of tweeting about how you’ve never heard of the Kardashians and commenting on news articles about them, then you have heard of the Kardashians and to say otherwise is disingenuous and mortifying. 

Because here’s the thing: like them or loathe them, the Kardashians are incredibly famous.

Here are some stats for you to chew on.

• Kim, Khloé and Kourtney Kardashian have a combined total of 84 million Twitter followers. 
• Keeping Up With The Kardashians, the E! reality series that helped launch their careers, is currently in its 12th season. (The first season debuted in 2007, meaning that they’re not even a new phenomenon anymore.)
• Kim Kardashian was the most-Googled person in 26 different countries in 2015 — including the United States, Australia, Azerbaijan and Lithuania.
• For a time, a photo of Kendall Jenner‘s hair was the most liked photo on Instagram. (3.5 million likes, to be exact.)
• The entire Kardashian-Jenner clan is said to have a combined net worth of $300 million. 

Whether you’re a fan or a detractor, it’s damn near impossible that you, as a person who uses the internet, hasn’t at least heard of the Kardashians over the past couple of years.

Sure, there are debates to be had about whether they “deserve” to be famous or merit the reams of media coverage they get. (Although views and shares on articles would suggest there is a keen appetite for extensive media coverage on their day-to-day lives.)

You can even reasonably enquire as to what it is they do or how exactly they ended up in this position.

The Guardian The Guardian

But let’s get one thing straight: claiming that you’ve simply never heard of them doesn’t make you a morally superior special snowflake.

It literally makes you a liar ¯\_(ツ)_/¯
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Knowing who the Kardashians are doesn’t mean that you are a fan. It’s not a reflection of your intelligence and it doesn’t mean that you approve of their activities. It means that you’re a sentient human being who is at least faintly aware of what’s going on in pop culture.

Reveling in your own ignorance or distaste for them doesn’t make you hip and cool. In fact, it’s just really, really tiresome.

So, let’s give up the charade, yeah?

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Nobody’s buying it.

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